On-Prem Pricing Data From All 50 States for Bud Light + American IPA Substyle
Data from nearly 20,000 on-premise Untappd for Business customers reveals which U.S. states have the highest and lowest on-premise beer prices
We’ve aggregated data from nearly 20,000 mostly independent, mostly on-premise Untappd for Business retail customers to build our new Untappd Insights Pricing Intelligence dashboard! These retailers use our software to publish their menus, giving us unique insight into on-premise pricing by serving style over time. We’re releasing this Pricing Intelligence tool next month to brewers, distributors, and retailers that need a detailed, comprehensive, and real-time view into on-premise pricing.
For this month’s newsletter, I shook off the turkey-induced tryptophan fog and used our tool to pinpoint the average price of a 16oz draft pour of Bud Light as well as the average price of a pint of an American IPA in bars, restaurants, and taprooms in all 50 states.
A Pint of Bud Light Is Most Expensive in Sin City and Our 49th and 50th States!
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While the national average in bars, restaurants, and taprooms for a pint of Bud Light is $4.19 (and increasing steadily, as you’ll read in next month’s newsletter), you can expect to pay well over $5.00 for a 16oz pour in Nevada, Alaska, Hawaii, California, and Arizona.
Looking for a cheap pint? On average, you can find one in Utah, West Virginia, and Montana for below $3.50. As the table below illustrates, most states (38 in total) feature average prices within 50 cents of the national average.
It is worth calling out that the average price of a pint of Bud Light in Las Vegas is an astronomical $5.84, boosting Nevada’s average to the #1 spot on our list as the most expensive state in which to drink Bud Light on draft. We didn’t find any other cities in Nevada with an average above $5.00. So, if you’re in Vegas, prepare to pay up; the slots may not be the sole reason for lighter wallets and pocketbooks!
American IPA Substyle Average Pint Prices by State
And how much does a tentpole craft substyle like the venerable American IPA cost? The average price of a pint across bars, restaurants, and taprooms is currently $6.85. As of this month, the average price of an American IPA pint stands at $6.76 in bars, $6.91 in restaurants, and $6.87 in taprooms.
As can be seen below, the most expensive draft American IPAs are found in Hawaii, Massachusetts, California, Rhode Island, and New York. The dispersion of pricing averages is much tighter than for Bud Light, with no state’s average price exceeding 20% of the national average. As with Bud Light, the cheapest American IPAs can be found in Montana and West Virginia.
On Tap for Next Month
In December, we’ll examine inflation’s impact on retail pricing trends in bars, restaurants, and taprooms by analyzing the average prices of Bud Light and the American IPA substyle by serving style (12oz can, 12oz bottle, 16oz draft). Spoiler alert: they’ve increased. But our data shows that it is clear that macro producers have been more aggressive in taking price than independent craft.
Thanks for reading! If you’re interested in a demo of our Untappd Insights Pricing Intelligence Dashboard, shoot us an email at firstname.lastname@example.org
Until next time, check-in your beers!